Market Your Wellness Business, Without Selling Hard or Selling Out

Hi, I’m Kaya 👋 I help small businesses and nonprofits in wellness industries communicate their true value through intentional marketing. Your offer needs clarity, structure, and an impactful story to connect with your ideal person. This is communications with heart and connection.

Your Prism of Value

How I Help You Translate the true value of Your Offer, to the People Who Want It

☺︎ Know Your Person

Deep understanding of your audience and how you help them

⚖︎ Position Yourself

Correct positioning of your offer, meeting the people who are ripe and ready to say yes

⌛︎ Origin Story

Your experience, how your offer was born, and how it uniquely benefits people

❤︎ Your Purpose

Your deeper message and fundamental desire to be of service to humanity

"Kaya's superpower is is understanding people and crafting messages to meet them where they're at. She knows how to talk to people based on what they need to hear, which makes her just the type of person we wanted working in marketing and copywriting."Vlad, CEO - Galileo

How We Can Work Together

Below you'll see samples of my work in various organizations where I have been a freelance contractor or contracted hire as part of their team. I typically work on an hourly rate, ongoing with my clients so I can better understand their needs, market, and ultimately support better business outcomes.It's crucial that we work from research so that your marketing is effective, so whether we are working with a retainer or a one-off project - I will encourage a research phase that dives into your target persona.

Research & Digital Marketing Work Samples

40% Boost in Conversions with New Lead Magnet + Newsletter

Followed by a nurture sequence that prompted users to engage with the community. We doubled our audience in 1 month and maintained >30% open rate for our emails and newsletters.

60% Cold Email Open Rate Setting Up for $5.2M Project

Targeted research on prospects in Asian universities, crafted messaging based on a key pain point and engaged in conversation via cold email outreach.

140% Higher Engagement than Competitors on Social Media

I curated engaging and relevant content for our audience based on the research. I was able to reach 25% engagement rate regularly. Being B2B, the goal was to maintain brand recognition, authority in the field, and relationships with our network.

Webpages, Buyer Journeys & Copywriting

"Kaya was very helpful in setting up email marketing campaigns and landing pages I needed to launch my product. She is prompt with communication and her copy effectively converted our readers which allowed me to hit my recruitment goals. I highly recommend Kaya for her quality work and her team-centered attitude!"Mary-Ellen, Product Lead - Kubrio

I'd Love to Collaborate; Get In Touch!

"Kaya has a keen understanding of how people think and make decisions. Along with being a quick learner, this puts her in a great position to learn and apply marketing strategies for new problems in agile environments. Her experience in copywriting and marketing makes her a great asset to any team."Ovi, CEO - SocialBee

There is depth and impact in highly intentional communication. This is the way you will touch your ideal customers / clients. Marketing isn't about going out to 'get' anyone - you will position yourself as the best option for a select few, and they will come to you.I have trained as an anthropologist and trauma-informed therapist - this has influenced all areas of my work. Working with purpose-driven organizations is my keen interest - let's chat about how we can bring in new leads and revenue for your business.